01 On air — Spartanburg, SC
GradyDavis
Marketing Manager / Digital & Social Commerce
- Open to relocation & remote
- cgradydavis@gmail.com
- 864‑706‑8975
02 The pitch
I sell thingson cameraand I sellthe systembehind it.
Performance-driven marketing leader specializing in digital commerce, paid social, and creator-led growth. I spent five years building and running a TikTok Shop and live commerce network under my company, Syndicate Holdings Group LLC — driving 500K+ in audience growth and scaling client revenue through paid media, content strategy, and influencer activations.
In December 2025 I closed the network and repositioned the business toward consulting and retained client work under Syndicate Marketing. Same playbook — creative testing, ROAS and CAC discipline, short-form video — pointed at businesses that have never run it.
Hands-on campaign execution, team leadership, and a working understanding of social commerce platforms, performance marketing, and the modern creator economy.
03 The drops — run of show
Experience
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On now May 2020 – Present
Founder & Operator
Syndicate Holdings Group LLC Parent company · two operating brands
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Operating Dec 2025 – Present
Syndicate Marketing
Marketing consulting & retained client work
- Advise local service businesses and B2B clients on paid social, content strategy, and conversion — structured as ongoing retainers rather than one-off projects.
- Own client strategy end to end: positioning, channel mix, creative direction, budget, and reporting.
- Apply the performance playbook built in social commerce — creative testing, ROAS and CAC discipline, short-form video — to businesses that have never run it.
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Wrapped May 2020 – Dec 2025
Creator Ops Media
TikTok Shop & live commerce network
- Built and ran a digital marketing agency specializing in TikTok Shop, live commerce, and creator-led growth for DTC brands in health, fitness, food & beverage, and consumer goods.
- Managed end-to-end campaigns: paid social strategy, creative production, influencer activations, content calendars, and performance reporting.
- Drove 500K+ in combined audience growth across client accounts through integrated content, paid media, and live commerce.
- Built TikTok Ads campaigns, Spark Ads, and creator partnerships optimized for ROAS, CAC, and conversion rate.
- Developed brand positioning, content frameworks, and on-camera selling guides that turned brand voice into revenue-generating live content.
- Managed client relationships, campaign budgets, and coordination across creators, editors, and production teams.
- Closed the network in December 2025 and repositioned the business toward consulting and local-market work.
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Sold out Aug 2025 – Nov 2025 · Contract
Growth & Live Commerce Manager
Intake Breathing LLC Remote
- Scaled brand revenue to $500K+ in under 90 days through integrated paid media, live commerce content, and creator-driven activations on TikTok Shop, Amazon Live, and DTC.
- Owned full paid media strategy: TikTok Ads spend, audience targeting, creative testing, and conversion optimization.
- Built and managed a content production pipeline — live-selling sessions, short-form video creative, and ad iteration cycles.
- Established reporting cadences tracking ROAS, AOV, conversion rate, and CAC, with weekly executive reviews.
- Hired and coached on-camera talent and production support to consistently ship conversion-optimized live commerce content.
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Sold out 2022 – Jun 2025
General Manager — Brand & Promotional Execution
7-Eleven, Inc. Spartanburg, SC
- Led a $6M annual-revenue location to a #1 district ranking in food and promotional sales through disciplined execution of national campaigns, in-store merchandising, and brand standards.
- Executed corporate promotional calendars — LTO product launches, seasonal campaigns, loyalty initiatives — translating marketing strategy into store-level revenue.
- Trained and developed 50+ team members on brand standards, customer experience, and promotional execution.
- Drove top-tier customer experience scores through hands-on floor leadership and consistent service standards.
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Sold out 2020 – 2022
Channel Partner Manager
American Credit Acceptance Multi-state territory
- Managed a $1M+ portfolio across 12+ states, educating channel partners on product positioning, financing programs, and approval criteria.
- Built partner relationships through performance reviews, training calls, and program update communications.
- Consistently exceeded monthly targets through consultative engagement and product education.
04 The numbers
What the P&L looked like
Revenue scope by role
Figures as stated on the résumé. Measurement periods differ — read each bar with its label.
Optimized against
- ROAS return on ad spend
- CAC customer acquisition cost
- AOV average order value
- CVR conversion rate
05 The shop
Skills, in stock
Tap what your role actually needs. At checkout it becomes a ready-to-send email.
Digital marketing
Social & content
E-commerce & social commerce
Marketing leadership
Tools & platforms
06 Highlight reel
Clips that keep getting reposted
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$500K+
Scaled brand revenue in under 90 days through integrated paid media and live commerce.
Intake Breathing
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500K+
Combined audience growth across the agency client portfolio.
Creator Ops Media
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#1
District rank for promotional and food sales execution.
7-Eleven, Inc.
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Certified
Completed seller and leadership development training programs.
ByteDance / TikTok Shop
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5 years
Founded and ran a profitable digital marketing agency serving a multi-vertical DTC portfolio — health, fitness, food & beverage, and consumer goods — then chose the moment to close it and reposition.
Syndicate Holdings Group LLC
07 Checkout
Let'sclose it.
Your basket
Nothing selected yet. Head back to the shop and tap the skills your role needs — they'll show up here, and in the email.
Thanks for watching. Open to relocation and remote.